Rebranding 3 – Facebook Ads

I’ll be up front about something. I’ve always struggled to promote my work. I’ve tried a bunch of different things, but it wasn’t until very recently that I found something that actually worked for me. That was, as the title of the post suggests, Facebook Ads.

Here are my total sales for the month of September. Across all 10 titles I have available at Amazon, I made 7 sales.Sept2015

Here are my sales for October. As you can see, I made 4 sales.

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And these numbers are pretty typical. I usually do between 2-10 sales a month. (Actually, there was one month where I did -1 sales, because I made no new sales and someone returned a copy of Imperium. That was depressing.)

To say I was discouraged would be an understatement. I’d tried book tours, promotion sites, giveaways, paid ads on Goodreads, and a few other things, but at best I’d get a blip of one or two sales. Then fellow author Rick Gualtieri pointed me at a free mini course on Facebook ads and suggested I give it a try. I commissioned some art from StreetlightGraphics.com and spun up this ad, which launched on Nov 8.

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Here are my numbers for November so far.

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At the time of this writing, I have made over 140 sales in 12 days. While that’s still small compared to some, it’s huge for me. So, if you’re looking to get a boost in your sales numbers, look into Facebook ads. They just might be what you need.

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